Awards & Recognition
Iconic Smiles – a multi-award-winning dental group in Hertfordshire & London.
Our Awards at a Glance
Over the last three years, Iconic Smiles has been recognised by independent national and international bodies for clinical quality, patient experience, workplace culture and digital innovation. Below is the full, verified record, arranged by year for clarity.
Winners & Major Recognitions
2025 – Winners
- SME Business Elite Awards 2025
- Dental Practice of the Year – Hertfordshire – Winner
- https://www.sme-news.co.uk/winners/iconic-smiles/
- Altaris Business Awards 2025
- Healthcare Organisation of the Year – Winner
- https://altarisawards.com/
- International Elite 100 Global Awards 2025
- Dental Care Organisation of the Year – London (UK) – Winner
- Dental Care Team of the Year – South East (UK) – Winner
- https://internationalelite100.com/2025-winners-europe
- The Sunday Times Best Places to Work 2025
- Listed in The Sunday Times Best Places to Work 2025 for small organisations
- https://www.thetimes.co.uk/best-places-to-work
- Highly Commended in the Best Places to Work for 16–34-Year-Olds spotlight award
- https://employeebenefits.co.uk/best-places-to-work-2025/
2024 – Winners
- Business Awards UK – Dentistry Awards 2024
- Best Dental Practice (UK) – Winner
- https://business-awards.uk/smiles-ahead-celebrating-the-2024-dentistry-awards-winners-finalists/
- The Dentistry Awards 2024 (FMC)
- Sustainable Dental Business Award – South – Winner
- https://dentistry.co.uk/2024/09/16/the-2024-dentistry-awards-the-winners/
- Great Place to Work® UK – UK’s Best Workplaces™ 2024 (Small Organisations)
- Ranked in the national Top 5 small organisations, 2nd place
- https://www.thehrdirector.com/business-news/hr_in_business/uks-best-workplaces-2024-revealed/
- Great Place to Work® UK – UK’s Best Workplaces for Development™ 2024
- Listed for outstanding learning and development in small organisations
- https://www.greatplacetowork.co.uk/certified-companies/best-workplaces-development-2024/
- The Sunday Times Best Places to Work 2024
- Named on The Sunday Times Best Places to Work 2024 list in the small organisation category
- https://workl.com/news/the-sunday-times-best-places-to-work-2024
2023 – Winners
- Business Awards UK – Dentistry Awards 2023
- Digital Dentistry Innovation – Winner
- https://business-awards.uk/advancing-dental-excellence-the-2023-dentistry-awards-winners-and-finali…
- Great Place to Work® 2023
- Certified™ Great Place to Work – Winner
- https://www.greatplacetowork.co.uk/workplace/item/8871/Iconic+Smiles
- https://www.greatplacetowork.co.uk/best-workplaces/2023
Finalists & highly commended
2025 – Finalists and commendations
- HealthInvestor Awards 2025
- Primary Care Provider of the Year – Finalist
- https://healthinvestorawards.com/finalists-2025/
- LaingBuisson Awards 2025
- Best in Primary Care & Diagnostics – Finalist
- https://laingbuissonawards.com/finalists/2025-finalists/
- Business Awards UK – Dentistry Awards 2025
- Best Dental Practice – Finalist
- https://business-awards.uk/2025-dentistry-awards-shortlist/
- https://business-awards.uk/2025-dentistry-awards-results/
- The Dentistry Awards 2025 (FMC)
- Sustainable Dental Business Award / regional category – Finalist
- https://dentistry.co.uk/2023/11/20/the-dentistry-awards-2023-winners/
- Private Dentistry Awards 2025
- Finalist across multiple categories (including Patient Care, Practice of the Year, Team of the Year, Treatment of Nervous Patients)
- https://dentistry.co.uk/2025/10/14/private-dentistry-awards-2025-finalists-announced/
2024 – Finalists and commendations
- HealthInvestor Awards 2024
- Primary Care Provider of the Year – Finalist
- https://healthinvestorawards.com/finalists/
- LaingBuisson Awards 2024
- Best in Primary Care & Diagnostics – Finalist
- https://laingbuissonawards.com/finalists/2024-finalists/
- Business Awards UK – Dentistry Awards 2024
- Patient-Centred Dental Care – Finalist
- https://dentistry.co.uk/2024/07/31/the-2024-dentistry-awards-finalists/
- Private Dentistry Awards 2024
- Team of the Year (South / South East) – Finalist
- Patient Care – Finalist
- Practice of the Year (South) – Finalist
- Treatment of Nervous Patients – Finalist
- https://dentistry.co.uk/2024/10/02/the-2024-private-dentistry-awards-shortlist/
- https://dentistry.co.uk/private-dentistry-awards/
2023 – Finalists and other recognitions
- Private Dentistry Awards 2023
- Team of the Year (regional category) – Finalist
- https://dentistry.co.uk/2023/10/06/the-2023-private-dentistry-awards-finalists/
- Patient Care – Finalist
What this Means for our patients
These awards and short-listings are independent evidence that:
- Our clinical standards meet or exceed national benchmarks in sustainability, digital dentistry and complex care.
- Our teams and systems are trusted by external assessors, not just by us.
- Our workplace culture is strong enough to be recognised by both The Sunday Times and Great Place to Work®, which supports staff retention and continuity of care.
- Our investment in technology and training is visible at UK-wide award level, and even internationally.